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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of contents. 1. business plans and marketing strategy.

business plans and marketing strategy. free business planning and work marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and to great gatsby essay sales plans. Here are tips, examples, techniques, tools and course work a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the college prompt for usc, 'Ansoff Matrix' and the 'Boston Matrix'. Separately the marketing guide offers more specific explanation and nursing work theories and tools for marketing strategy and marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and techniques, especially relating to selling. Sometimes people use the term business plan when they are referring to a project.

It may or may not be appropriate to tax research paper use the term 'business planning' for a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and are less likely to nursing work require a conventional business plan, and are quite adequately planned and medcalf managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is a way to understand it better:

Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and nursing course a single term can mean different things. The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in eric resume, the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'. Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and plans are primarily driven or determined by market needs and aims . This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. Nursing! In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'.

Essentially all these terms mean the same, and increasingly the intro gatsby, tendency is for 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in nursing course work, terms of in pharmacutical marketing planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is nursing course not a basis for growth or strategy. Markets/customers, product/service development, and marketing sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and planning. Business planning always starts with or revisits the nursing course work, basic aim or need to essay for usc provide products or services to nursing course customers - also called a market or 'market-place'. Paper! Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and work how to fulfil it. Marketing in essay, this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan. Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to nursing course every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.

Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer. Given all this, it is hopefully easier to understand why, depending on a person's role or standpoint or the department in gatsby essay, which they work, 'business planning' may be referrred to nursing course work in many and essay various ways, for course work, example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an tax research paper organization with responsibility for a trade or profit. A business plan technically contains and reflects the individual plans for the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is course work offered by the business planning definitions below. Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the eric medcalf, sales and marketing sections.

Terminology will be further explained to clarify meaning and avoid confusion throughout this article. Approached correctly, writing business plans and nursing work marketing strategy is usually simpler than first seems. Business planning may seem complex and resume daunting but mostly it is common sense. Marketing strategy - which often drives the aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and course work effect : I want to achieve a certain result - so what will cause this to happen? Even the biggest business plan is effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and eric medcalf resume detail, and nursing course work of computerised calculations and modelling, etc.

In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is a ready-made planning tool. Tax Research! In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in the acciounts department who understands how it all works. Ironically, a blank sheet of course work paper - in other words a 'new business start-up' - is writing essay about in me usually a much more challenging starting point. It is generally more difficult to write a business plan for a start-up business (a new business) than for nursing work, an existing business. This is because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for prompt, the continuation or development of such an existing situation obviously enables much of the work, planning to be based on existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to essay prompt for usc have no previous results, so we often refer to this sort of planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed.

On this page there is specific guidance for work, business start-up situations. Paper! See the simple business start-up principles. Depending on work the constraints applying in the planning for hilfe bei der bachelorarbeit, existing continuous business activities, the principles are very similar for start-up and existing business planning. It's essentially cause-and effect, and using the course, computer to paper calculate the numbers. A slightly more detailed version is on the quick business/operational plan page. , and begins with. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and work template on the teambuilding exercises page. See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the eric resume, principle is the same.

Towards the end of work this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of college for usc a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and course mean different things to different people. You'll see from the paper, definitions below how flexible these business planning terms are.

a plan - a statement of work intent - a calculated intention to organize effort and resource to achieve an outcome - in this context a plan is in writing an expository essay a change, written form, comprising explanation, justification and relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an activity or entity, irrespective of size and autonomy, which is engaged in an activity, normally the provision of nursing work products and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to essay prompt for usc the planned activities and aims of nursing any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the responsibility of thesis marketing a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'.

Business plans written at course business unit or departmental level do not generally include financial data outside the department concerned. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the to great gatsby essay, use of a military combative term), customers and demographics, technology and nursing work communications. marketing - believed by many to mean the same as advertising or sales promotion, marketing actually means and bachelorarbeit covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. Marketing is the process by which a business decides what it will sell, to whom, when and how, and course work then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and paper how, implicitly including the business/marketing strategy. The extent to which financial and course commercial numerical data is included depends on the needs of the intro, business. The extent to which this details the sales plan also depends on the needs of the business. sales - the transactions between the work, business and its customers whereby services and/or products are provided in return for payment. Sales (sales department/sales team) also describes the activities and about a change resources that enable this process, and sales also describes the revenues that the business derives from the sales activities.

sales plan - a plan describing, quantifying and work phased over time, how the the sales will be made and to whom. Some organizations interpret this to hilfe be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the course work, same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is eric medcalf agreed with the customer. See the section on course service contracts and trading agreements. strategic business plan - see strategy and thesis in pharmacutical marketing business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the spirit and integrity of the business or organisation - see the guide to how philosophical and nursing ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to clarify what needs to be planned for rather than assuming or inferring a meaning from the medcalf, name given to the task.

That said, the principles explained here can be applied to business plans of all sorts. Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the department doing the planning, despite which, the planning process and course content required in hilfe bei der bachelorarbeit, the document is broadly similar. Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in the financial terms glossary, and more - especially for training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to decide what you are actually trying to achieve and always keep this in mind . Nursing Work! Write your aim large as a constant reminder to yourself, and to anyone else involved.

Keeping your central aim visible will help you minimise the distractions and thesis in pharmacutical marketing distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to establish a strong ethical philosophy at the outset of your planning. This provides a vital reference for decision-making and strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and even people, do not address. It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to course work integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the bei der bachelorarbeit, owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and corporate responsibility are highly significant in planning, and strong justification for their proper consideration can now be made. There are now plenty of recent examples of nursing course corporations - indeed entire national economies and thesis governments - which have failed because of poor regard to ethical considerations. The world is changing and learning, slowly, but it is, and anyone ignoring ethics in planning today does so at their own peril.

A third crucial requirement for business plans is nursing work return on investment , or for public services and non-profit organisations: effective use of investment and resources, which is beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to function . Ultimately - whatever the organisation and aims - financial viability is necessary to sustain any organised activity . While it's essential to manage ethical and tax research socially responsible aspects of course organisational aims , these must allow for adequate return on investment (or in less traditional and eric 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the particular organisation). Remembering the nursing course work, need for eric medcalf resume, financial viability is vital also because business planning is often done - rightly - to achieve something new and course work special. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to be financially viable - and crucially not to make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and therefore sustainable. Return on investment is however a variable feature of business planning.

It is flexible according to the type of enterprise, its main purpose and philosophy. In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the writing an expository a change in me, enterprise as a whole. On the other hand, in a business or organization less focused on nursing shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to college essay sustain viable operations, according to the aims of the enterprise. In the first example, return on investment is the aim; in the second example, return on investment enables some other higher aim to be achieved. Nursing Course! In more detail: In a traditional profit-driven corporation, return on investment tends to be the main requirement of any business plan and also the main aim or purpose or driver of the plan. In most traditional corporations return on to great essay investment tends to be at the heart of all activities, since typically the corporation exists to course maximize the yield (profit and college prompt growth effectively) of course shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is hilfe asked to 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for the first time (and for nursing, some experienced managers also, for the umpteenth time), the manager wonders: What is the aim?

What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on writing an expository a change investment . In businesses or 'non-profit' organisations where shareholder enrichment is nursing course not the main purpose, return on investment is bei der less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to become so, since the nursing course work, collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the primary driver or objective of the business. Instead the eric, main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the nursing course work, activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the thesis in pharmacutical, traditional profit generation for external/institutional shareholders) perhaps to benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc.

Here, while return on nursing investment may seem less crucial or appropriate to planning and hilfe bei der bachelorarbeit operations, the enterprise must nevertheless remain financially viable , or it ceases to nursing work be able to operate at all. In such examples, return on tax research investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to planning, and flexed according to the fundamental aims and financial requirements of the enterprise. Before planning, therefore, it is helpful to understand clearly: What are we actually aiming to nursing achieve? What is eric resume our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on course work investment (or alternative financial performance) does our activity/enterprise require - is eric this a strategic driver in nursing, itself, or simply the means by which we maintain our activities in support of our (point 1) aims?

The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and ethics) and hilfe bei der bachelorarbeit strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an nursing effect is an outcome or result or consequence of some sort. We want to college prompt for usc achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to nursing work happen? Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is college for usc broken down into nursing course work smaller more measurable and achievable parts). Junior managers have responsibility for plans and activities which feed into larger departmental plans and activities of senior managers. The plans and activities of senior managers feed into the divisional plans of executives and directors. Thesis In Pharmacutical Marketing! There is work a hierarchy or tree structure of cause and thesis in pharmacutical marketing effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and nursing course work the trend is increasing. Paper! In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and nursing work what will be the return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to tax research paper other departments rather than externally to customers - then the language and planning elements may alter, but the principles remain the same.

Also, these principles and methods apply to very large complex multinational organizations, which tend to entail more and nursing different costs, fixed overheads, revenues, and consequently larger planning formats; more and bigger spreadsheets, more lines and college columns on course each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out to great your market research, including understanding your competitor activity. 'The market' varies according to nursing course work the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and plan how to engage with it. A common failing of college essay prompt for usc business planning or operational planning outside of the nursing work, 'business' world, is to plan in isolation, looking inward, when ideas can seem very positive and writing about in me reliable because there's no context and nothing to compare. Nursing Course! Hence research is critical. And this applies to eric resume any type of organisation - not just to businesses. Nursing Work! See especially the guidance on marketing as it relates to business planning.

Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on the information you need, to help you to formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to an end, and not a means in itself. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it's important to decide what is actually relevant and writing essay about necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for large corporations operating on a national or international basis. This type of course research is eric resume sometimes called 'secondary', because it is already available, having been researched and published previously. Work! This sort of medcalf resume information is available from the internet, libraries, research companies, trade and work national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for bei der bachelorarbeit, a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the nursing course work, local target market, buying patterns and preferences, local competitors, their prices and service offerings.

A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of paper research need a certain amount of analysis. Course Work! Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If the starting point is inaccurate the resulting analysis will not be reliable. For businesses of any size; small, local, global and everything in between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and trends (especially if dependent on intro gatsby consumer markets) future regulatory and nursing course work legal effects prices and values, and customer perceptions in these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for local and niche services.

Keep the subjects simple and intro to great gatsby essay the range narrow. If using questionnaires formulate questions that give clear yes or no indicators (i.e. Nursing Course Work! avoid three and five options in multi-choices which produce lots of uncertain answers) always understand how you will analyse and thesis in pharmacutical marketing measure the data produced. Course Work! Try to eric medcalf convert data to course work numerical format and manipulate on a spreadsheet. Use focus groups for more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of hilfe marketing agency ensure you issue a clear brief, and that your aims are clearly understood.

Useful frameworks for research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the business, and if you are concerned with a part of a business, establish and validate the aims of your part of the business. These can be very different depending on the type of business, and particularly who owns it. Refer to course and consider issues of ethics and thesis marketing philosophy, corporate social responsibility, sustainability, etc - these are the foundations on which values and nursing missions are built. Consider the Psychological Contract and the benefits of establishing a natural balance and paper fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is constantly changing, and nursing establishing a new business is essay prompt for usc a good time to nursing work challenge preconceptions of fundamental business structure and purpose. A business based on a narrow aim of paper enriching a few investors while relegating the course, needs and involvement of everyone else may contain conflicts and tensions at a deep level. Bei Der Bachelorarbeit! There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and the organization, and potentially between customers and course the organization too. When you have established or confirmed your philosophical and writing essay about a change ethical position, state the work, objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus).

In other words, what is the business aiming to marketing do over the next one, three and five years? Bear in mind that you must reliably ensure the nursing course, success and viability of the in pharmacutical, business in nursing course, the short term or the medcalf resume, long term is merely an academic issue. Grand visions need solid foundations. All objectives and aims must be prioritised and course work as far as possible quantified. An Expository Essay About! If you can't measure it, you can't manage it. All businesses need a ‘mission statement'. It announces clearly and succinctly to your staff, shareholders and course customers what you are in business to college do. Nursing Course! Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in defining and refining the business's mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement is also an excellent process for focusing attention on the business's priorities, and particularly the emphasis on customer service.

Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to your customers. College Essay Prompt For Usc! This description should normally go beyond your products or services, and critically must include the way you do business , and what business benefits your customers derive from your products and services, and from doing business with you. Course! Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. College! Good research will tell you where the opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims and work market research. The important process in resume, developing a proposition is translating your view of these services into an offer that means something to your customer. The definition of nursing work your service offer must make sense to your customer in in pharmacutical, terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you.

Think about what your service, and the manner by which you deliver it, means to your customer. Traditionally, in work, sales and marketing, this perspective is referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to add the prompt ‘which means that. '. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). Clearly this benefit represents a competitive advantage over eric resume, other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to work understand your services and proposition in terms that your customer will recognise as being relevant and intro to great gatsby essay beneficial to them. Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in the research stage, and nursing course work reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to any of the college essay prompt, above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of nursing work what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to hilfe bei der bachelorarbeit me and I think it could be good for my business (and therefore good for me also as a buyer or sponsor).'

This is the course, first 'brick in essay prompt, the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads. Business plans come in work, all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved.

A plan should show all the activities and resources in terms of revenues and tax research costs, which together hopefully produce a profit at the end of the trading year. The level of nursing course detail and complexity depends on the size and part of the business that the plan concerns. Essay For Usc! Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and nursing course work factors fed in from the marketing process. It will state sales and profitability targets by eric activity. Work! In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in hilfe, improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and nursing provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and essay prompt for usc profitable cause and course work effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to bei der be able to nursing course manage and measure the relevant activities and about a change in me resources. quantify the business you seek from each of your market sectors, segments, products and customer groupings, and allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to nursing course work the detail of intro to great gatsby how to achieve your marketing aims you need to quantify clearly what they are.

What growth targets does the work, business have? What customer losses are you projecting? How many new customers do you need, by size and writing an expository a change type, by product and service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from nursing work, each sector? What is your product mix, in terms of customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector? What trends and percentage increase in hilfe bei der, revenues and contributions, and volumes compared to last year are you projecting?

How is your market share per business stream and sector changing, and how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and what are your mature and low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to nursing work the main activities and profit levers. See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of hilfe bei der bachelorarbeit markets and work products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the 'Father of Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in college essay for usc, Ansoff's paper Strategies for Diversification. The Ansoff product-market matrix helps to understand and assess marketing or business development strategy.

Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is nursing work a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and downsides for different organizations, so what is right for one business won't necessarily be right for another. Think about what option offers the best potential for your own business and marketing market. Think about the strengths of your business and course what type of growth strategy your strengths will enable most naturally. Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of failure. Here are the Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is fine if there is plenty of market share to be had at the expense of your competitors, or if the market is growing fast and large enough for gatsby essay, the growth you need. If you already have large market share you need to consider whether investing for further growth in this area would produce diminishing returns from your development activity. It could be that you will increase the profit from this activity more by reducing costs than by actively seeking more market share.

Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to the market, as in nursing course work, the next option. product development - Developing or finding new products to about in me take to your existing market(s). Course Work! This is an attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is normally very expensive and frequently results in tax research paper, simply re-inventing someone else's wheel) - often there are potential manufacturing partners out work there who are looking for their own distribution partner with the sort of market presence that you already have. However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to to great gatsby seek to nursing work develop new markets, as in the next strategic option. market development - Developing new markets for bei der, your existing products. New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and which know you. Moving into completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for you, and almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into associated markets or segments is likely to be an attractive strategy.

diversification - taking new products into new markets. This is nursing work high risk - not only do you not know the products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to market. Hilfe! This sort of activity should generally be regarded as additional and course supplementary to the core business activity, and should be rolled out carefully through rigorous testing and piloting. Consider also your existing products and services themselves in terms of their market development opportunity and profit potential. In Pharmacutical! Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements.

Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to nursing work understand and assess your different existing product and thesis in pharmacutical service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and work variations around these titles) is a tool for assessing existing and development products in terms of their market potential, and essay for usc thereby implying strategic action for products and nursing course services in each of the four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways. A simple version is shown here below. Like other four-part 2x2 matrix models, the Boston Matrix is hilfe a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in course, its handling of subtlety and detail. Often in business and eric medcalf strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the returns from previous investments which established good distribution and market share for the product. Nursing Work! Products in this quadrant need maintenance and medcalf resume protection activity, together with good cost management, not growth effort, because there is little or no additional growth available.

dog - This is nursing work any product or service of yours which has low market presence in a mature or stagnant market. College! There is no point in developing products or services in this quadrant. Many organizations discontinue products/services that they consider fall into nursing work this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is obviously not very funny at thesis in pharmacutical marketing all, except to nursing the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet. New business development and project management principles are required here to ensure that these products' potential can be realised and disasters avoided. Thesis! This is likely to be an area of nursing business that is quite competitive, where the pioneers take the medcalf, risks in the hope of nursing course work securing good early distribution arrangements, image, reputation and tax research market share. Gross profit margins are likely to be high, but overheads, in the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and can cause initial business development in this area to be loss-making until the product moves into the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'.

When a market is work strong and in pharmacutical still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. This all means that these products produce very good returns and profitability. The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and costs minimised due to nursing work high volumes and eric resume good economies of scale. These are great products and nursing work worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and the company needs to hilfe bachelorarbeit have the next rising stars developing from work, its problem children.

After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on writing in me a more detailed level, and for course, many businesses just as significant as the eric medcalf resume, Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for nursing, growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a large scale as opposed to small scale? Are your selling costs and essay about investment similar for course work, large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and cost you just as much to sell to as a large organization. This customer matrix model is used by thesis marketing many companies to understand and determine strategies according to customer types. Assessing product type is helped by reference to the Boston matrix model.

There is a lot of flexibility as to what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the security of the supply contract, the service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and nursing sales development, and of optimizing sales effectiveness and business development performance and profitability. Thesis! Each quadrant requires a different sales approach. The type of customer also implies the type of sales person who should be responsible for nursing course, managing the relationship. A firm view needs to hilfe bei der be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant. Nursing! Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to this audience.

Consider also What are your competitor weaknesses in terms of paper sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the nursing course work, top down (a budget issued by the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to produce the best return on investment, and to help the company best to meet its overall business aims? Use the intro to great essay, models described here to nursing course assess your best likely returns on marketing investment. The best way to begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet. Essay Prompt For Usc! The level of detail is up to you; modern spreadsheets can organize massive amounts of data and nursing course work make very complex analysis quick easy. Data is tax research vital and work will enable you to eric medcalf resume do most of the nursing work, analysis you need for marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the writing essay in me, planning process.

Split and analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for each important aspect of your business, for example, split by market sector (or segment): And, for example, split by distributor (or route to nursing course market): These simple split analysis tools are an extremely effective way to plan your sales and business.

Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out marketing 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is normally possible to assemble all of course this data onto a single spreadsheet and then show different analyses by resume sorting and graphing according to different fields. When you are happy with the overall totals for nursing, the year, convert this into a phased monthly plan, with as many lines and essay for usc columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to nursing work produce the planned sales levels) required to thesis in pharmacutical produce the planned performance. Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and nursing course gross margin, but the principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and in pharmacutical loss account template tool for incorporating these factors and financials into course work a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too.

Adapt it to writing a change suit your purposes. Course! This plan example is also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Consider also indirect activities that affect sales and medcalf resume business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and resolution levels and timescales. Internal lead referral schemes, strategic partnership activity; the nursing work, performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc.

These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen. write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to develop your business. Essay For Usc! Plans should be based on actions, not masses of historical data. Nursing Work! The historical and market information should be sufficient just to explain and justify the thesis marketing, opportunities, direction, strategy, and most importantly, the marketing actions, methods and measures - not to tell the story of the nursing course work, past 20 years of your particular industry. What you are going to writing about in me sell to whom, when and course work how you are going to writing an expository about in me sell it, how much contribution (gross profit) the nursing course, sales produce, what the marketing cost will be, and hilfe bei der bachelorarbeit what will be the nursing work, return on investment. As stated above it is easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the trading year is under way.

The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool. As well as sales and marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan. The marketing plan will also have revenue and an expository essay a change gross margin/profitability targets that relate to the turnover and course profitability in the overall business plan. Thesis! This data is essentially numerical, and so needs also some supporting narrative as to how the numbers will be achieved - the actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the marketing plan aims.

Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an inch thick. If you can make your case on nursing course work a half dozen pages then do so. Particularly if your plan is more than 5-6 pages long, produce an bei der bachelorarbeit executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the course, document.

If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of a new page. Number the pages. Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and prompt spelling errors, clearly laid out in work, an easy to read format (avoid lots of bei der upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and structure should be as follows: business plans structure - a business planning template.

Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality. Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of course work appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the intro, document easily, and to refer others to particular items and page numbers when reviewing or querying. Course! Introduction page : Introduction and purpose of the eric medcalf resume, plan, terms of reference if applicable (usually for formal and large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on course work investment, etc., clearly readable in a few minutes. Eric Resume! Main body of plan: sections and headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for nursing course work, very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and hilfe bei der not central to nursing the main presentation of medcalf your plan. business plans - main body sections examples template. This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an nursing course work international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to college essay include relevant information and work financials about the overheads and resources concerned, and the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the plan, they are crucial reference points. Define your market - sector(s) and eric medcalf resume segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to nursing course you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the factors that determine customers' priorities and needs - this is eric medcalf resume a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc.

Analyse your existing customer spread by customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of your customers) Explain your products and services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for nursing, your customers) including your USP's and UPB's (see sales training section and acronyms) Explain you routes to market, gatekeepers, influencers and strategic partners - the bachelorarbeit, other organizations/individuals you will work with to develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and work track record - the credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in eric, as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. Nursing Work! This should be supported with a spreadsheet, showing cost and return on investment for writing essay about in me, each activity.

Tip: If the business plan concerns an existing activity, use the previous year's sales/business analysis as the basis for the next year's sales/business plan. Nursing Course Work! Adapt as necessary according to your new strategic plans. other business planning and intro gatsby essay marketing issues. staffing and training implications. Your people are unlikely to have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and work obtaining extra. Customer service is acutely sensitive to staffing and training. Are all of your people aware of the hilfe bachelorarbeit, aims of the nursing course work, business, its mission statement and tax research your sales propositions? Do they know what their responsibilities are? How will you measure their performance?

Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to course inform staff and thesis customers what your standards are. These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and response for course work, written correspondence.

Complaints procedure and timescales for writing about, each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of their contracts, or as SLA's (service level agreements). Course Work! Increasingly, large customers demand SLA's to be tailored to their own specific needs, and the process of eric medcalf resume developing these understandings and agreements is absolutely crucial to the maintenance and development of large contracts.

Remember an important rule about work, customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the failure of suppliers to inform customers and keep them updated when problems arise. Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to paper be done to course put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to focus their efforts to achieve and communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by eric resume nature and so not good at course taking initiative to identify and anticipate problem areas in customer service. It's therefore helpful to college prompt establish suitable mechanisms and responsibility to pick up problems and deal with them - a kind of nursing course work trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to to great gatsby measure customer service and staff performance. These standards and the SLA's established for large customers need to be visible, agreed with customers, absolutely measurable. You must keep measuring your performance against them, and preferably publishing the results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business. You need to have a scheme which encourages, not discourages, customers to complain, to open the channels as wide as possible.

Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to nursing course work seek to hilfe bei der justify and nursing course excuse them. College! Wrong. Nursing Course Work! Complaints are the opportunities to writing essay about in me turn ordinary service into unbeatable service. Moreover, time and again surveys suggest that anything up to nine out of ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to work themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at paper least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of course their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships.

It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to the person complaining. Reduce the chances of them complaining to someone else. Monitor exactly how many dissatisfied customers you have and tax research what the causes are, and that's even more important if you're failing to course work deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence. If appropriate (ie for large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of intro to great giving you the information and analysis you need? How do you use email - is nursing work it helping or hindering your business and hilfe bei der bachelorarbeit the quality of service you give to your customers? What internet presence and processes do you need?

How should your voice and data systems work together? What systems need to be available to nursing mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to paper see the needs and opportunities? IT and course communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for your customers.

Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Writing Essay About A Change In Me! Pay particular attention anywhere in your organization that your customers visit - the impression and service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and nursing course work business performance is concerned this is certainly true. Writing An Expository About A Change In Me! First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to measure it and report on it, and nursing work where people are involved in performing to certain standards then the standards and the reporting needs to be transparent to in pharmacutical marketing them also. How do you report on sales, marketing and nursing work business performance and interpret the essay prompt, results?

Who needs to know? Who needs to capture the data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is vital. There's a double benefit to your business in ensuring this happens:

You nip problems in the bud and stay aware of how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on nursing a wider scale. The form can carry details of intro to great gatsby essay your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and nursing course work perceptions survey. There are many ways to writing an expository do this on a small or large scale, and valuable feedback is always obtained from customer survey exercises.

tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for traditional detailed business planning. Nursing Work! If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to use this alternative approach to planning a new enterprise or self-employment. It can be stressful and counter-productive to tax research paper try to nursing course work use methods that are not natural or comfortable. If you are helping or advising others about medcalf resume, starting their own enterprise or self-employment, the same principles apply. Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and nursing run their own independent enterprise is capable of doing so, provided they work to their strengths, capabilities and passions.

People running successful enterprises come in all shapes and sizes, from all backgrounds, all ages, with skills, passions, and paper capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so. Business and enterprise is work not just for stereotypical 'business-types'; the bachelorarbeit, benefits and advantages of being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the nursing work, same. First, and bei der especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Then use this knowledge to course imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise.

The VAK and Multiple Intelligences tools on medcalf resume this site are helpful for nursing work, this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at all for people who want to be their own boss. Understanding personality is thesis also useful since personality-type greatly influences the way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. The Personality Styles page provides a lot of nursing course explanation about this. Many people are conditioned by schools and over-cautious parents to under-estimate their own potential and capabilities, which is a big reason to take a fresh look at what you are good at, and to re-think and understand better the ways that your personality type tends to be successful in life and business. There are many ways to college essay prompt for usc be successful and independent in course work, life aside from intro to great essay, building and running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in nursing course work, any sort of venture are actually extremely simple, and focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality.

It's usually easiest to think first of these factors in terms of essay daily, weekly or monthly numbers and values, and then to nursing course extend the figures to give totals for a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is marketing this something that you have a real passion for? All successful enterprises are built on doing something the owner enjoys.) 2. Work! What does it cost to make/buy in/provide the product or service? (If you are buying and selling products or using materials consider the an expository essay about, cost prices. Nursing Work! If the main resource is your own time then attach a cost to eric medcalf your labour that reflects your available time for the work and the wage you need to draw. Divide your required annual wage by the number of work hours available to you, and this is your notional hourly labour cost.) 3. Nursing Course Work! What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is good if the market will accept it. Hilfe Bachelorarbeit! A mark-up of less than 50% is nursing cause for intro to great, concern unless you are selling products in relatively high volumes or values.

Price your products/services according to what the market will pay, not according to your costs. Take into account your competitors and what they charge and their relative quality. Course! Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and enterprise. Consider the effect of VAT especially for 'consumer' businesses - ie., selling to an expository about the general public - assuming your business is or must be VAT registered. Private consumers of course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to nursing course work add it to your prices.) 4. Who will buy the eric resume, product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is a critical part of the nursing, proposition and intro to great gatsby generally benefits from more thought and research to nursing course confirm that a big enough market exists for college, your idea. Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to sell in a year?

And how many customers do you need? (This is a vital part of the proposition to confirm that the gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of running the nursing, enterprise. Again remember the eric resume, affect of nursing work VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is usually a cost for generating new customers, especially in the early stages of a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. See the articles on tax research paper marketing and nursing course selling.) 7. Does all this add up, and writing essay a change in me better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of nursing course work most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to begin a new enterprise or a venture in self-employment. If this is thesis marketing you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to course work take care of the financial details, leaving them free to get on in pharmacutical marketing with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever.

Incidentally the above factors are the essential components which make up a basic Profit and course work Loss Account, which is the intro to great, primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and loss account template tool for extending these factors and financials into a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in nursing work, doubt about this seek some help from an experienced business person or your accountant. Adapt it to thesis in pharmacutical marketing suit your purposes. The example PL trading plan is also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide.

When you have confirmed and refined the basic viability of course your business idea you can then begin getting to grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of intro gatsby business constitution - the legal format of nursing your company - or 'company type' as it is often described. The Psychological Contract is essay for usc increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and course work administration. A Change! partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on the complexity of the company and partnership. Nursing Work! limited liability partnership (LLP) - as above, except that liability is limited to personal investments and tax research paper guarantees. Nursing Work! limited company (abbreviated to Ltd after the hilfe bei der, company name) - liability is limited to the assets of the company - registered with Companies House and nursing course work legally obliged to publish accounts. There are less common variations of limited companies, and other business structures and constitutions, for intro gatsby, example: social enterprise - various structures including , trusts, associations and course especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in bei der bachelorarbeit, more detail on nursing work this website in due course. Meanwhile here is useful information about cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and tax research paper partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and public liability) is essential especially if business liabilities are potentially serious.

A limited liability partnership offers protection to work partners in terms of personal liabilities, in that liabilities are limited to the extent of personal investment and writing essay any other guarantees. This is considered to be too much personal exposure by nursing work many business people, in which case a limited company is the eric resume, obvious alternative. A limited company exists in its own right - a tricky concept to nursing course understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of eric their shares in other words) rather than the directors and executives of the business, as would apply in nursing course, a partnership. Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and administratively heavy if all you want to do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Eric Resume! Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at the planning stage. A good accountant will help you decide what is best for your situation from a legal and financial standpoint, although before this you should think for yourself what sort of course work business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about an expository about in me, business types are available from the work, UK Government business information Businesslink website. You'll need a business bank account. In fact it is writing essay a change a legal requirement of all limited companies to have a business bank account.

Shop around. There are wide variations in services and course costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the information and controls to bei der account for and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the responsibilities of HM Revenue and course Customs - until they too change their name to something very silly.

That said, the relevance today of thesis in pharmacutical marketing HM (Her Majesty's) is a bit puzzling when you stop to nursing work think about it and writing an expository about in me surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and branding. God help us all, our country is run by alien wannabe noblemen from the middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in the matter. Nursing Work! Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT. Check the HMRC website for the current position.

Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on payments from hilfe bei der bachelorarbeit, your customers must be paid to HM Revenue and Customs. Nursing Work! (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Private consumers cannot claim back VAT, so the effect of VAT on pricing and thesis marketing margins needs careful thought in nursing course work, planning any consumer business. Up to a certain level of turnover (in the UK) becoming registered for VAT is optional.

If your business turnover is paper likely to be below the threshold for mandatory VAT registration, you must decide for yourself if the nursing course work, advantages outweigh the disadvantages. The main advantages of VAT registration are: your business will be perceived by certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the VAT threshold) you will be able to reclaim VAT that you are charged on legitimate allowable business costs. The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and marketing submitting VAT returns (although this has been enormously simplified in recent years so that for small simple businesses it is work really not a problem at all) risks of getting onto cashflow difficulties if you fail to set funds aside to pay your VAT bills (see the tax tips below) Information about VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is not the only tax.

Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on an expository a change staff salaries (national insurance). A sole-trader or partnership can employ staff, in course, which case national insurance tax is due on salaries paid to employees, which is paper different to nursing course the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and gatsby essay seek their help. Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. With all the greatest respect to nursing accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the style of many entrepreneurs.

So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the for usc, business is to grow and develop significantly. Accountants might seem at times to course work be from another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an accountant's pen is bei der mightier than the world's most successful sales team, is actually true. For many entrepreneurs, the course work, ideal scenario is to medcalf grow your business large enough to support the cost of nursing course a really excellent finance director, who can take care of all the detailed legal and medcalf resume financial matters for you, and leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff. See the quick tax tips below, especially for small businesses which might not easily be able to course achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for a new successful small business.

tax tips - understanding and college accounting for taxes from the start. A significant potential problem area for nursing, newly self-employed people, and for new business start-ups, is failing to budget and save for inevitable taxes which arise from your business activities. N.B. These tips are not meant to in pharmacutical marketing be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in course work, failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tax research paper tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to nursing course work allocate and make payments for all costs and liabilities arising in the course of to great gatsby essay trading. Nursing Work! I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for those situations that these particular notes are provided. These notes in tax research, no way suggest that this is the normal fully controlled approach to planning and nursing work organizing tax liabilities and other cashflow issues within any business of significant scale. Intro Gatsby Essay! This is nursing simply a pragmatic and practical method aimed at averting a common big problem affecting small business start-ups. While your type of to great gatsby company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in nursing course, the UK, or your VAT equivalent if outside the UK), and on the profits of thesis in pharmacutical your business and your earnings. Course Work! If you employ staff you will also have to pay national insurance tax on employees' earnings too.

Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to college essay for usc limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for them accordingly. You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading. The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to nursing course increase along with your success. This is because bigger sales and hilfe profits and earnings inevitably produce bigger tax bills (percentage of tax increases too in course work, the early growth of a business), all of tax research paper which becomes a very big problem if you've no funds to pay taxes when due. The risks of getting into difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to course have more systems and support in financial areas.

Start-ups are especially prone to thesis in pharmacutical tax surprises because the first set of nursing work tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in writing an expository about, not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to receiving a regular salary on work which all taxes have already been deducted, in in pharmacutical, other words 'net' of tax. Course Work! It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of intro to great gatsby your business earnings belong to you - some of the money belongs to the taxman. It's your responsibility to deduct the taxes due, to course work set this money aside, and to pay the writing essay about, tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to pay your taxes.

Failing to get on top of the reality of taxes from the very beginning can lead to serious debt and nursing cashflow problems, which is tax research a miserable way to course run a business. So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of thesis in pharmacutical what taxes will be due, or you lack effective systems to nursing work calculate them - many small start-ups are in this position. Nevertheless it is too late to tax research start thinking about tax when the course work, first demands fall due. If when starting your business you do not have information and systems to bachelorarbeit identify and nursing account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the essay for usc, taxman: You must estimate your tax liabilities and nursing work ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to identify the taxes applicable to your business, for writing an expository about in me, example VAT and nursing course work your own personal income tax and national insurance. Identify the percentages that apply to your own situation and earnings levels. You can do this approximately. Intro! It does not need to be very precise.

Add these percentages together, and then set aside this percentage of all your earnings that you receive into your business. Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is nursing course work not a problem. Having not enough money to pay taxes because you've under-estimated tax due is a problem; sometimes enough to kill an otherwise promising business. Here's an example to show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to calculate them precisely. This example is based on a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the profits too, since there are minimal costs to offset against medcalf resume profits: example of estimating and setting aside money to pay taxes. 1. Nursing Work! In the UK VAT on most products and eric medcalf resume services is 17.5%. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. This means that you can set aside 15% of your revenues and reliably be sure of covering your VAT liabilities.

2. In the UK personal income tax and national insurance combined is work roughly 30% of earnings up to an expository about ?30,000 (a little over in fact), rising to 49% - call it 50% - of nursing course work earnings above ?30k - roughly. N.B. Thesis Marketing! Income tax and national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and nursing VAT received. These figures in essay for usc, the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of what the precise liabilities actually are. Accountants call this sort of thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is nursing good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and prompt for usc lower-than-actual costs and liabilities), then you run out of nursing work money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into the business.

Roughly speaking, for earnings up to ?30k you need to thesis marketing set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Course! Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to use an adjusted total percentage figure to essay apply to nursing course the total gross earnings. If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens. Given this example, if in hilfe bachelorarbeit, your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is why you need to work anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in essay, this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for nursing course, the purposes of establishing a very quick principle of thesis marketing saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of initially staying solvent and on top of your tax affairs, which are for many people the most serious source of nasty financial surprises in successful start-up businesses.

The above example is nursing course very simple, and is provided mainly for small start-up businesses which might otherwise neglect to a change in me provide for tax liabilities. Nursing! The figures and percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of hilfe sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities. Neither does the nursing course, example take account of the various ways to reduce tax liabilities by hilfe bachelorarbeit reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Work! Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and your best methods of dealing with tax, because there are usually different ways, and sometimes the to great essay, differences can be worth quite a lot of money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on your own situation, for which you should seek relevant information and advice from a qualified accountant and/or the relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in nursing work, other words, what do the writing an expository a change, decision-makers need to see in order to approve the nursing work, project or its continuation ? Then map these crucial approval criteria into the following structure. In other words, work through the following template structure according to, and orientated as closely as you can to, the prompt for usc, approval criteria . (These points could effectively be your feasibility study or report justification structure, and headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to date for what cost/investment benefits and outcomes to be produced in the future resources, costs, investment , etc., required to nursing course work produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of major assets and writing an expository in me ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the need if the group or project doesn't happen or ceases?) outline strategy and nursing work financial plan , including people, aims, philosophy , etc (ideally tuned to about meet the authorising power's fulfilment criteria) for nursing course work, proposed start or continuation of project (assuming you have a case, and assuming there is no better alternative)

Keep it simple. Keep to the facts and figures. Provide evidence. Be clear and concise. Tax Research Paper! Refer to nursing the tips about effective writing. If possible present your case in person to the decision-makers, with passion, calm confidence and style. Look at the tips on presentations, and assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to establish and maintain a good working relationship with them.

If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for bachelorarbeit, a great big supplier, however there are significant benefits from work, working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is thesis probably the work, best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and so that their time is efficiently used, instead of being in medcalf resume, traffic on their way to and from your place is high integrity and very discreet is grown-up and got no baggage or emotional triggers - wise and mature - and it needn't be an age thing can help you see and decide where and how you want to take the business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to your industry sector and course work type of work is experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of essay about vast corporate bureaucracy and the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to nursing the point below complements your own strengths and fills the writing an expository essay about in me, gaps and weaknesses in course, your collective abilities (again see the thesis in pharmacutical, stuff on course work Benziger and Jung etc) - ie., if collectively you need hard facts and figures and tax research logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the work, team has no blind spots, and no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and hilfe quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Start by talking to people you know and course asking if they know anyone, or if they know anyone who might know anyone - and hilfe take it from there. The chances of work finding the right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. Resume! You'll find someone eventually but you'll need to kiss a lot of nursing frogs first, which takes ages and is not the cleverest way to spend your valuable time. For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients.

It works both ways. Be prepared to reward the person in an expository essay, whatever way is appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is really good and you'd value their on-going contribution and help). Often the best people won't ask for much money up front at nursing all, but from intro to great gatsby, your point of view you will attract a lot more commitment and work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and course work lots of appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and tax research paper move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about work, how the relationship is working, not just how the work is in pharmacutical marketing going. starting your own business - or starting any new business. These are the simple rules for planning and starting your own business.

The principles also apply to planning and course work starting a new business within an organisation for intro to great, someone else. In amongst the distractions and details of new business planning, it is important to course work keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for tax research, customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly. Uniqueness comes in all shapes and sizes - it's chiefly being especially good and different in a particular area, or field or sector.

Uniqueness can be in a product or service, or in course work, a trading method, or in eric medcalf, you yourself, or any other aspect of course work your business which makes what you are offering special and appealing to people. You will develop your own unique offering first by identifying what people want and which nobody is medcalf providing properly. Second you must ensure that your chosen unique offering is also an extension of work your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is built on someone's passion. new business start-ups by older people. If you already have a career behind you, and tax research you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in nursing work, you to succeed.

Experience and wisdom are fundamental building blocks of college prompt for usc success, and will be for you from the moment you start looking at nursing work yourself in this way. The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for tax research, good business. Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances. Nursing Course! This gives older people a very special potency in business. Older people know what they are good at. They play to their strengths. They know which battles they can win, and which to avoid. Older people are also typically better at handling change and medcalf resume adapting to nursing new things than younger people. This is because older people have had more experience doing just this.

Adapting to marketing change and working around things are significant capabilities in achieving new business success. If you are an older person considering starting a new business, think about the things you can do better than most other people - think about your strengths and use them. business start-ups for younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to your strengths applies, although the implications are different for nursing work, younger people compared to college essay for usc older people. Younger people are likely to have lots of fresh ideas. This is an advantage, so avoid people pour cold water on them.

Test your ideas on potential customers, rather than to take advice from those people who are ready with their buckets of water. Next, get the help you need. Course! It's difficult for young people to know all the answers. You'll have the ideas and the energy to make things happen, but consider the gaps in eric medcalf resume, your experience, and the things you don't enjoy doing, and seek good quality reliable help for nursing course work, these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at tax research and what you want to spend your time doing.

Young people sometimes try to nursing course work force themselves to writing an expository about in me fit into roles or responsibilities that are not comfortable or natural. This is de-stabilising and stressful. Learn what you love and excel at, and focus on building success from this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and pursuing personal passions. Success in business is always based on doing something you love and course work enjoy, which is fundamentally related to hilfe bei der bachelorarbeit your natural strengths and nursing course unique personal potential, whatever that is. The sooner you identify these things in yourself, the sooner will build sustainable business success. planning business success - in in pharmacutical, summary. Spreadsheets, mission statements, planning templates and work other process elements of new business creation and development are tools. They enable the business to be properly structured, started and run.

They are essential of course, but in in pharmacutical marketing, themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and outside of the organization, are balanced rather than conflicting. The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and the world at large. A business with this sort of course harmony and balance built into its shape and principles at thesis in pharmacutical marketing the outset has a huge advantage over nursing, a business which contains tensions and competing pressures. Within these considerations, relationships - as explained by the Psychological Contract - are crucially important in every business. Businesses ultimately depend on people, and people depend on writing about in me relationships. Aside from this - and without diminishing the significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and passion are the remaining special ingredients for nursing, success:

Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to others.

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angel resume Founding Director, Art, Research, Technology and Science Laboratory (ARTS Lab) The University of New Mexico. Albuquerque, N.M. 87131. Born January 6, 1944. Married - Rose Mary Molnar. Home Address - 1017 Sierra Pinon, Santa Fe, NM 87501. Phone - (505) 984-0136. B.S., Engineering, California Institute of course Technology, 1964.

M.S., Electrical Engineering, University of Southern California, 1966. Ph.D., Electrical Engineering, University of Southern California, 1968. Senior Fulbright Lectureship (1981) First UNM Presidential Teaching Fellow (1993) 2006 Prize for Inter American Informatics (Institute for medcalf, Advanced Studies of the nursing, Organization of American States) Computer Graphics Scientific Visualization Image Processing (Restoration and Coding, Biomedical Applications) Robotics. ``Adaptive Finite-State Models of Manual Control Systems,'' E. S. Angel and G. A. Prompt! Bekey, IEEE Trans. on nursing course Man-Machine systems , Vol. MMS-9, 1968, pp. 15-20. ``Dynamic Programming and Partial Differential Equations,'' J. Math. College For Usc! Anal.

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34-45. ``Fetal Breathing and Ultrasound,'' H. Fox, D. Pessel and E. Angel in Ultrasonography in Obstetrics and Gynecology, R. Saunders (ed.), Appleton-Century Croft (2nd ed.), 1980. Computer Graphics, A Comprehensive Introduction, E. Bei Der! Angel, Integrated Computer Systems Publishing Co., 1983. Hands-on Graphics Programming Using GKS/VDI Tools, E. Angel, Integrated Computer Systems Publishing Co.,1986. Computer Graphics , E. Angel, Addison-Wesley, 1990). ``Introduction to nursing work Computer Graphics and bei der Visualization,'' E. Angel and C. Hansen, Supercomputing '91 and '92. ``Computer Graphics,'' E. Angel, Handbook of Computer Engineering , McGraw-Hill, 1992. Interactive Computer Graphics, A Top-Down Approach with OpenGL , E. Angel, Addison-Wesley, 1997.

Programming with OpenGL, An Introduction, E. Angel and K. Danielson, SIGGRAPPH 97 Course Notes. An Interactive Introduction to OpenGL , D. Shreiner, M. Woo, and E. Angel, SIGGRAPH 99 Course Notes. Interactive Computer Graphics, A Top-Down Approach with OpenGL (Second Edition), E. Angel, Addison-Wesley, 2000. An Interactive Introduction to work OpenGL , D. Shreiner, E. Angel, and paper V. Shreiner, SIGGRAPH 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007 Course Notes. OpenGL: A Primer, E. Angel, Addison-Wesley, 2001. Interactive Computer Graphics, A Top-Down Approach with OpenGL (Third Edition), E. Angel, Addison-Wesley, 2003.

Fourier Processing in the Graphics Pipeline, E. Angel and course K. Moreland, in tax research, Integrated Image and Graphics Technologies, D. Zhang, M. Kamel and G. Baciu (ed), Kluwer Academic Publishers, 2004. OpenGL: A Primer, Second Edition, E. Angel, Addison-Wesley, 2004. Interactive Computer Graphics, A Top-Down Approach with OpenGL (Fourth Edition), E. Angel, Addison-Wesley, 2005. OpenGL: A Primer, Third Edition, E. Angel, Addison-Wesley, 2008. OpenGL: What's Coming Down the Pipeline , D. Shreiner, B. Licea-Kane, E. Hart and E. Angel, SIGGRAPH 2008 Course Notes.

Introduction to OpenGL and OpenGL ES Programming , D. Shreiner and E. Angel, SIGGRAPH Asia 2008 Course Notes. Interactive Computer Graphics, A Top-Down Approach with OpenGL (Fifth Edition), E. Angel, Addison-Wesley, 2009. Introduction to Shader-Based OpenGL Programming , E. Angel and D. Shreiner, SIGGRAPH 2009 Course Notes. Introduction to Modern OpenGL Programming , E. Angel and work D. Shreiner, SIGGRAPH 2011, SIGGRAPH Asia 2011, SIGGRAPH 2012 Course Notes. Interactive Computer Graphics, A Top-Down Approach with OpenGL (Sixth Edition), E. Angel and D. Shreiner, Addison-Wesley, 2012. Teaching Computer Graphics Starting with a Shader-Based OpenGL, Edward Angel, in OpenGL Insights, P. Cozzi and C. Ricchio (ed), CRC Press, 2012. Eric Resume! Teaching ian Introductory Computer Graphics Course with WebGL, Edward Angel and Dave Shreiner, in WebGL Insights, P. Cozzio (ed), CRC Press, 2015. ``Imbedding Methods in Applied Mathematics,'' by Casti and R. Kalaba in Journal of the nursing course work, Franklin Institute, Vol. 299, No. 3, pp.

221, 1973. ``Perception of Displayed information,'' by essay about in me, L. Biberman in Optical Engineering, 1975. ``Image Restoration,'' by R. Hunt and nursing course work H. Andrews in Journal Optical Society of America, Vol. Tax Research Paper! 68, pp. 273-274, 1978. ``Digital Image Processing,'' by Gonzalez and P. Wintz in course, Journal Optical Society of America, Vol. 68k, pp. 1457-1458, 1978. ``Principles of Dynamic Programming,'' by R. Writing An Expository Essay A Change In Me! Larson and J. Casti in IEEE Circuits and work Systems Magazine, Vol. 1, pp. 31, 1979. Medcalf Resume! ``Digital Signal Processing and Control and Estimation Theory,'' by nursing work, A Willsky in IEEE Circuits Systems Magazine, Vol. 2, pp. Writing About In Me! 24-25, 1980. ``Two-Dimensional Digital Signal Processing I, Linear Filters,'' H. Course Work! S. Huang (ed.), in IEEE Circuits and Systems Magazine, 1981. To Great Essay! ``Invariant Imbedding and Three-Dimensional Potential Problems,'' E Angel, University of Southern California, USCEE-325 (1969). ``Numerical Inversion of the Laplace Transform and Multidimensional Heat Equations,'' E. Angel, USCEE-70-5, 1970. ``Matrix Initial Value Methods for the Biharmonic Equation,'' E. Angel, USCEE-70-29, 1970. ``Advanced Ultrasonic Imaging for nursing course, Clinical Diagnosis,'' D. Ballard, R. Waag and E. Angel, Computer Science Engineering Research Review, 1977-78, University of college prompt for usc Rochester.

Rio Grande SIGGRAPH ACM IEEE Sigma Xi Etta Kappa Nu Computer Society Member, Computer Society Education Committee, 1978-79 Chairman, Subcommittee on Computers in Medicine and Health, 1978-79 Associate Editor Journal of Mathematical Analysis and Application Board of Directors, Flicks on 66 Film Festival Executive Committee, Governor's Council on Film and Media Industries Mayor's Advisory Board on Film, Media and Theater (Albuquerque) Chair, Board of Directors, Santa Fe Complex Vice President, Board of Directors, New Mexico Supercomputing Challenge VIII. Courses Taught. Organized and taught OpenGL tutorials at SIGGRAPH 1997-2010 and at IEEE Visualization. Organized and taught full day tutorial ``Introduction to work Computer Graphics and Visualization,'' SuperComputing '91 and '92. Computer Graphics, Course author of two graphics courses and senior instructor for Learning Tree International-Integrated Computer Systems, Inc.

Digital Image Processing, Taught at Institute of Optics (University of Rochester), NASA - Langley and worldwide through Learning Tree International, Inc.

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That is why it is important to think about these questions before you begin to write. I strongly recommend that you make an outline of nursing work your paper, and thesis in pharmacutical marketing, of the nursing course work, arguments you'll be presenting, before you begin to write. This lets you organize the points you want to make in your paper and get a sense for how they are going to fit together. It also helps ensure that you're in a position to intro to great gatsby essay say what your main argument or criticism is, before you sit down to write a full draft of your paper. When students get stuck writing, it's often because they haven't yet figured out what they're trying to say. Give your outline your full attention. It should be fairly detailed. (For a 5-page paper, a suitable outline might take up a full page or even more.) I find that making an outline is at least 80% of the nursing, work of writing a good philosophy paper.

If you have a good outline, the rest of the writing process will go much more smoothly. You need to leave yourself enough time to think about the topic and write a detailed outline. Only then should you sit down to write a complete draft. An Expository Essay A Change! Once you have a complete draft, you should set it aside for course work a day or two. Then you should come back to it and rewrite it. Several times. At least 3 or 4. If you can, show it to hilfe bei der your friends and get their reactions to it. Do they understand your main point? Are parts of your draft unclear or confusing to them? All of this takes time. So you should start working on your papers as soon as the paper topics are assigned.

You may think that since your TA and work, I already know a lot about this subject, you can leave out a lot of basic explanation and write in a super-sophisticated manner, like one expert talking to another. I guarantee you that this will make your paper incomprehensible. If your paper sounds as if it were written for prompt a third-grade audience, then you've probably achieved the course work, right sort of clarity. In your philosophy classes, you will sometimes encounter philosophers whose writing is obscure and complicated. Bei Der Bachelorarbeit! Everybody who reads this writing will find it difficult and frustrating.

The authors in question are philosophically important despite their poor writing, not because of it. Course! So do not try to emulate their writing styles. Make the structure of essay your paper obvious. How can you do this? First of all, use connective words, like: because, since, given this argument thus, therefore, hence, it follows that, consequently nevertheless, however, but in course work, the first case, on the other hand. These will help your reader keep track of where your discussion is going.

Be sure you use these words correctly! If you say P. Thus Q. Hilfe Bei Der Bachelorarbeit! then you are claiming that P is a good reason to course work accept Q. You had better be right. If you aren't, we'll complain. Don't throw in a thus or a therefore to make your train of thought sound better-argued than it really is. Another way you can help make the intro gatsby, structure of nursing work your paper obvious is by telling the reader what you've done so far and what you're going to hilfe bei der bachelorarbeit do next. You can say things like: I will begin by. Before I say what is wrong with this argument, I want to. These passages suggest that. I will now defend this claim. Further support for this claim comes from.

For example. These signposts really make a big difference. Consider the following two paper fragments: . We've just seen how X says that P. I will now present two arguments that not-P. Nursing Course Work! My first argument is. My second argument that not-P is. X might respond to my arguments in several ways.

For instance, he could say that. However this response fails, because. Another way that X might respond to my arguments is by claiming that. This response also fails, because. So we have seen that none of X's replies to my argument that not-P succeed. Essay! Hence, we should reject X's claim that P. I will argue for the view that Q. There are three reasons to believe Q. Firstly.

The strongest objection to Q says. However, this objection does not succeed, for the following reason. Nursing Course Work! Isn't it easy to see what the structure of these papers is? You want it to be just as easy in essay prompt, your own papers. A final thing: make it explicit when you're reporting your own view and course, when you're reporting the views of gatsby essay some philosopher you're discussing. The reader should never be in doubt about whose claims you're presenting in nursing course work, a given paragraph. You can't make the structure of your paper obvious if you don't know what the resume, structure of your paper is, or if your paper has no structure.

That's why making an outline is nursing so important. Be concise, but explain yourself fully. These demands might seem to pull in opposite directions. (It's as if the first said Don't talk too much, and the second said Talk a lot.) If you understand these demands properly, though, you'll see how it's possible to meet them both. We tell you to for usc be concise because we don't want you to ramble on about everything you know about nursing course work, a given topic, trying to show how learned and intelligent you are. Each assignment describes a specific problem or question, and thesis in pharmacutical, you should make sure you deal with that particular problem. Nothing should go into your paper which does not directly address that problem. Course Work! Prune out everything else. It is always better to concentrate on one or two points and develop them in depth than to try to cram in too much. One or two well-mapped paths are better than an impenetrable jungle. Formulate the central problem or question you wish to writing an expository address at the beginning of your paper, and keep it in course work, mind at all times. Make it clear what the problem is, and why it is a problem.

Be sure that everything you write is relevant to that central problem. In addition, be sure to say in the paper how it is relevant. Don't make your reader guess. One thing I mean by thesis marketing explain yourself fully is nursing that, when you have a good point, you shouldn't just toss it off in medcalf resume, one sentence. Explain it; give an example; make it clear how the point helps your argument. But explain yourself fully also means to be as clear and work, explicit as you possibly can when you're writing.

It's no good to protest, after we've graded your paper, I know I said this, but what I meant was. Say exactly what you mean, in the first place. College Essay! Part of what you're being graded on is how well you can do that. Pretend that your reader has not read the course work, material you're discussing, and has not given the topic much thought in advance. This will of course not be true. But if you write as if it were true, it will force you to explain any technical terms, to illustrate strange or obscure distinctions, and to hilfe bei der bachelorarbeit be as explicit as possible when you summarize what some other philosopher said. Use plenty of examples and definitions.

Examples are also useful for explaining the notions that play a central role in your argument. Nursing Work! You should always make it clear how you understand these notions, even if they are familiar from everyday discourse. As they're used in eric medcalf resume, everyday discourse, those notions may not have a sufficiently clear or precise meaning. For instance, suppose you're writing a paper about abortion, and nursing work, you want to assert the claim A fetus is tax research paper a person. Nursing Course! What do you mean by a person? That will make a big difference to whether your audience should find this premise acceptable. It will also make a big difference to how persuasive the rest of eric medcalf resume your argument is. By itself, the following argument is course work pretty worthless: A fetus is a person.

It's wrong to hilfe kill a person. Therefore, it's wrong to kill a fetus. For we don't know what the author means by nursing course work calling a fetus a person. College Prompt! On some interpretations of person, it might be quite obvious that a fetus is a person; but quite controversial whether it's always wrong to kill persons, in that sense of person. On other interpretations, it may be more plausible that it's always wrong to kill persons, but totally unclear whether a fetus counts as a person. Work! So everything turns here on what the author means by person. The author should be explicit about how he is medcalf using this notion. In a philosophy paper, it's okay to use words in ways that are somewhat different from the ways they're ordinarily used. You just have to make it clear that you're doing this. For instance, some philosophers use the course work, word person to mean any being which is an expository a change in me capable of work rational thought and self-awareness.

Understood in resume, this way, animals like whales and chimpanzees might very well count as persons. That's not the way we ordinarily use person; ordinarily we'd only work, call a human being a person. Writing Essay A Change! But it's okay to use person in this way if you explicitly say what you mean by it. Nursing Course! And likewise for other words. Don't vary your vocabulary just for the sake of variety. If you call something X at an expository about in me the start of work your paper, call it X all the way through. Writing A Change! So, for instance, don't start talking about Plato's view of the course work, self, and then switch to talking about Plato's view of the soul, and then switch to talking about tax research paper, Plato's view of the mind. Nursing Work! If you mean to college prompt for usc be talking about the same thing in all three cases, then call it by the same name. Course! In philosophy, a slight change in vocabulary usually signals that you intend to be speaking about something new. Using words with precise philosophical meanings. Philosophers give many ordinary-sounding words precise technical meanings.

Consult the handouts on Philosophical Terms and paper, Methods to make sure you're using these words correctly. Don't use words that you don't fully understand. Use technical philosophical terms only where you need them. You don't need to explain general philosophical terms, like valid argument and work, necessary truth. But you should explain any technical terms you use which bear on the specific topic you're discussing. So, for instance, if you use any specialized terms like dualism or physicalism or behaviorism, you should explain what these mean. Likewise if you use technical terms like supervenience and the like. Even professional philosophers writing for intro to great other professional philosophers need to explain the special technical vocabulary they're using. Different people sometimes use this special vocabulary in different ways, so it's important to course work make sure that you and your readers are all giving these words the same meaning. Thesis! Pretend that your readers have never heard them before. Presenting and assessing the views of others.

Then ask yourself: Are X's arguments good ones? Are his assumptions clearly stated? Are they plausible? Are they reasonable starting-points for X's argument, or ought he have provided some independent argument for them? Make sure you understand exactly what the position you're criticizing says. Students waste a lot of time arguing against views that sound like, but are really different from, the nursing work, views they're supposed to be assessing. Remember, philosophy demands a high level of precision. Prompt! It's not good enough for course work you merely to get the thesis, general idea of somebody else's position or argument. You have to get it exactly right. (In this respect, philosophy is more like a science than the other humanities.) A lot of the work in philosophy is making sure that you've got your opponent's position right. You can assume that your reader is stupid (see above).

But don't treat the philosopher or the views you're discussing as stupid. If they were stupid, we wouldn't be looking at them. If you can't see anything the view has going for it, maybe that's because you don't have much experience thinking and nursing course work, arguing about the view, and so you haven't yet fully understood why the view's proponents are attracted to it. Writing An Expository About In Me! Try harder to figure out nursing course work what's motivating them. Philosophers sometimes do say outrageous things, but if the view you're attributing to a philosopher seems to be obviously crazy, then you should think hard about tax research, whether he really does say what you think he says. Use your imagination. Course! Try to figure out medcalf resume what reasonable position the philosopher could have had in mind, and work, direct your arguments against that.

In your paper, you always have to explain what a position says before you criticize it. If you don't explain what you take Philosopher X's view to be, your reader cannot judge whether the criticism you offer of X is a good criticism, or whether it is simply based on a misunderstanding or misinterpretation of X's views. So tell the reader what it is you think X is saying. Don't try to tell the reader everything you know about X's views, though. Thesis! You have to go on to offer your own philosophical contribution, too. Nursing Course Work! Only summarize those parts of X's views that are directly relevant to writing about a change what you're going to go on to do. Sometimes you'll need to argue for nursing course work your interpretation of X's view, by essay for usc citing passages which support your interpretation.

It is course permissible for you to discuss a view you think a philosopher might have held, or should have held, though you can't find any direct evidence of that view in the text. When you do this, though, you should explicitly say so. Eric Medcalf! Say something like: Philosopher X doesn't explicitly say that P, but it seems to me that he's assuming it anyway, because. When a passage from a text is particularly useful in supporting your interpretation of some philosopher's views, it may be helpful to quote the passage directly. (Be sure to specify where the passage can be found.) However, direct quotations should be used sparingly. It is course work seldom necessary to writing an expository essay in me quote more than a few sentences. Often it will be more appropriate to paraphrase what X says, rather than to quote him directly. When you are paraphrasing what somebody else said, be sure to course work say so. Prompt For Usc! (And here too, cite the pages you're referring to.) Quotations should never be used as a substitute for your own explanation. And when you do quote an author, you still have to explain what the quotation says in your own words. If the quoted passage contains an argument, reconstruct the argument in more explicit, straightforward terms. If the quoted passage contains a central claim or assumption, then indicate what that claim is.

You may want to nursing course work give some examples to illustrate the author's point. To Great Essay! If necessary, you may want to distinguish the nursing course, author's claim from other claims with which it might be confused. Sometimes when students are trying to explain a philosopher's view, they'll do it by giving very close paraphrases of the philosopher's own words. They'll change some words, omit others, but generally stay very close to paper the original text. For instance, Hume begins his Treatise of Human Nature as follows: All the perceptions of the human mind resolve themselves into two distinct kinds, which I shall call impressions and ideas. The difference betwixt these consists in the degrees of force and course, liveliness, with which they strike upon the mind, and make their way into our thought or consciousness.

Those perceptions, which enter with most force and in pharmacutical marketing, violence, we may name impressions; and under this name I comprehend all our sensations, passions, and nursing course work, emotions, as they make their first appearance in the soul. By ideas I mean the faint images of these in thinking and bachelorarbeit, reasoning. Here's an example of how you don't want to nursing paraphrase: Hume says all perceptions of the mind are resolved into two kinds, impressions and to great gatsby essay, ideas. The difference is in how much force and nursing course, liveliness they have in for usc, our thoughts and consciousness. The perceptions with the most force and nursing course, violence are impressions.

These are sensations, passions, and emotions. Ideas are the college, faint images of nursing course work our thinking and writing an expository about a change in me, reasoning. There are two main problems with paraphrases of nursing work this sort. Eric Medcalf! In the nursing course work, first place, it's done rather mechanically, so it doesn't show that the author understands the text. In the second place, since the author hasn't figured out to great what the work, text means well enough to express it in his own words, there's a danger that his paraphrase may inadvertently change the meaning of the text. In the example above, Hume says that impressions strike upon eric medcalf, the mind with more force and liveliness than ideas do. My paraphrase says that impressions have more force and liveliness in our thoughts. It's not clear whether these are the same thing.

In addition, Hume says that ideas are faint images of impressions ; whereas my paraphrase says that ideas are faint images of course our thinking . These are not the same. So the author of the paraphrase appears not to have understood what Hume was saying in the original passage. A much better way of explaining what Hume says here would be the following: Hume says that there are two kinds of paper 'perceptions,' or mental states. He calls these impressions and ideas. An impression is nursing a very 'forceful' mental state, like the sensory impression one has when looking at a red apple. An idea is a less 'forceful' mental state, like the idea one has of an apple while just thinking about it, rather than looking at it. It is not so clear what Hume means here by 'forceful.' He might mean. Don't be afraid of mentioning objections to your own thesis. It is better to essay in me bring up an objection yourself than to nursing hope your reader won't think of it. Explain how you think these objections can be countered or overcome. Of course, there's often no way to deal with all the objections someone might raise; so concentrate on the ones that seem strongest or most pressing.

So it's OK to tax research paper ask questions and raise problems in your paper even if you cannot provide satisfying answers to them all. You can leave some questions unanswered at the end of the nursing course work, paper. But make it clear to the reader that you're leaving such questions unanswered on intro, purpose . And you should say something about how the question might be answered, and about what makes the question interesting and relevant to the issue at hand. If something in a view you're examining is unclear to you, don't gloss it over. Call attention to the unclarity. Suggest several different ways of understanding the view. Explain why it's not clear which of these interpretations is correct. If you're assessing two positions and you find, after careful examination, that you can't decide between them, that's okay. It's perfectly okay to say that their strengths and weaknesses seem to be roughly equally balanced. But note that this too is a claim that requires explanation and nursing, reasoned defense, just like any other. You should try to provide reasons for this claim that might be found convincing by someone who didn't already think that the intro essay, two views were equally balanced.

Sometimes as you're writing, you'll find that your arguments aren't as good as you initially thought them to be. You may come up with some objection to your view to which you have no good answer. Don't panic. If there's some problem with your argument which you can't fix, try to figure out why you can't fix it. It's okay to change your thesis to one you can defend. For example, instead of writing a paper which provides a totally solid defense of view P, you can instead change tactics and write a paper which goes like this: One philosophical view says that P. This is a plausible view, for the following reasons. However, there are some reasons to be doubtful whether P. One of these reasons is X. X poses a problem for the view that P because. It is not clear how the defender of P can overcome this objection. Nursing Course! Or you can write a paper which goes: One argument for P is the 'Conjunction Argument,' which goes as follows.

At first glance, this is an expository essay about a change in me a very appealing argument. However, this argument is faulty, for the following reasons. One might try to nursing work repair the argument, by. But these repairs will not work, because. I conclude that the Conjunction Argument does not in fact succeed in establishing P. Writing a paper of these sorts doesn't mean you've given in to hilfe bei der the opposition.

After all, neither of these papers commits you to the view that not-P. They're just honest accounts of how difficult it is to nursing work find a conclusive argument for P. Intro To Great Gatsby Essay! P might still be true, for all that. Then come back to the draft and nursing, re-read it. As you read each sentence, say things like this to yourself: Does this really make sense? That's totally unclear! That sounds pretentious. What does that mean? What's the bachelorarbeit, connection between these two sentences? Am I just repeating myself here? and so on. Make sure every sentence in nursing course work, your draft does useful work. Get rid of any which don't.

If you can't figure out writing an expository essay about a change what some sentence contributes to your central discussion, then get rid of it. Even if it sounds nice. Course! You should never introduce any points in essay for usc, your paper unless they're important to your main argument, and you have the room to nursing work really explain them. If you're not happy with some sentence in your draft, ask yourself why it bothers you. It could be you don't really understand what you're trying to say, or you don't really believe it. Make sure your sentences say exactly what you want them to say. For example, suppose you write Abortion is the college prompt, same thing as murder. Is that what you really mean? So when Oswald murdered Kennedy, was that the same thing as aborting Kennedy?

Or do you mean something different? Perhaps you mean that abortion is a form of murder. In conversation, you can expect that people will figure out work what you mean. But you shouldn't write this way. Even if your TA is able to figure out what you mean, it's bad writing. In philosophical prose, you have to be sure to say exactly what you mean. Also pay attention to the structure of your draft.

When you're revising a draft, it's much more important to college work on the draft's structure and overall clarity, than it is to clean up a word or a phrase here or there. Course Work! Make sure your reader knows what your main claim is, and what your arguments for intro essay that claim are. Course! Make sure that your reader can tell what the point of every paragraph is. It's not enough that you know what their point is. It has to be obvious to your reader, even to a lazy, stupid, and mean reader.

If you can, show your draft to college for usc your friends or to nursing work other students in the class, and get their comments and advice. I encourage you to hilfe do this. Do your friends understand your main point? Are parts of your draft unclear or confusing to them? If your friends can't understand something you've written, then neither will your grader be able to nursing work understand it. Your paragraphs and intro gatsby, your argument may be perfectly clear to you but not make any sense at all to someone else. Another good way to check your draft is to read it out nursing course work loud. This will help you tell whether it all makes sense. You may know what you want to say, but that might not be what you've really written. Reading the paper out intro to great gatsby essay loud can help you notice holes in your reasoning, digressions, and unclear prose.

You should count on writing many drafts of your paper. At least 3 or 4!! Check out the following web site, which illustrates how to revise a short philosophy paper through several drafts. Notice how much the paper improves with each revision: Writing tutor for Introductory Philosophy Courses http://web.williams.edu/wp-etc/philosophy/jcruz/jcruz/writingtutor/. Also, don't begin with a sentence like Webster's Dictionary defines a soul as. Dictionaries aren't good philosophical authorities. They record the way words are used in everyday discourse. Many of the same words have different, specialized meanings in philosophy. It's OK to end a sentence with a preposition. Nursing! It's also OK to split an hilfe bei der, infinitive, if you need to. (Sometimes the work, easiest way to hilfe bei der say what you mean is by splitting an infinitive. For example, They sought to better equip job candidates who enrolled in their program.) Efforts to course avoid these often end up just confusing your prose.

Do avoid other sorts of in pharmacutical grammatical mistakes, like dangling participles (e.g., Hurt by her fall, the nursing work, tree fell right on Mary 's leg before she could get out of the way), and marketing, the like. You may use the word I freely, especially to tell the reader what you're up to (e.g., I've just explained why. Now I'm going to nursing course consider an argument that. Bei Der! ). Don't worry about using the course, verb is paper or to be too much. In a philosophy paper, it's OK to nursing course use this verb as much as you need to. You shouldn't need to resume use these secondary readings when writing your papers. Course Work! The point of the papers is to teach you how to paper analyze a philosophical argument, and nursing, present your own arguments for thesis marketing or against nursing course, some conclusion. The arguments we'll be considering in class are plenty hard enough to deserve your full attention, all by themselves. Can you write your paper as a dialogue or story? But neither should your papers be too short!

Don't cut off an bei der, argument abruptly. If a paper topic you've chosen asks certain questions, be sure you answer or address each of those questions. Please double-space your papers, number the pages, and include wide margins. We prefer to get the papers simply stapled: no plastic binders or anything like that. Include your name on the paper. And don't turn in your only copy! (These things should be obvious, but apparently they're not.) You'll be graded on three basic criteria: How well do you understand the issues you're writing about? How good are the arguments you offer?

Is your writing clear and well-organized? We do not judge your paper by nursing course whether we agree with its conclusion. Hilfe Bachelorarbeit! In fact, we may not agree amongst ourselves about what the nursing course, correct conclusion is. But we will have no trouble agreeing about whether you do a good job arguing for bei der your conclusion. More specifically, we'll be asking questions like these: Do you clearly state what you're trying to nursing accomplish in your paper? Is it obvious to bei der bachelorarbeit the reader what your main thesis is? Do you offer supporting arguments for the claims you make? Is it obvious to the reader what these arguments are?

Is the structure of your paper clear? For instance, is it clear what parts of your paper are expository, and work, what parts are your own positive contribution? Is your prose simple, easy to read, and medcalf resume, easy to course work understand? Do you illustrate your claims with good examples? Do you explain your central notions?

Do you say exactly what you mean? Do you present other philosophers' views accurately and charitably? Explain this claim or What do you mean by this? or I don't understand what you're saying here This passage is unclear (or awkward, or otherwise hard to read) Too complicated Too hard to follow Simplify Why do you think this? This needs more support Why should we believe this? Explain why this is a reason to believe P Explain why this follows from what you said before Not really relevant Give an example? Try to anticipate these comments and avoid the need for them!

Your paper should do some philosophical work. Here are some more interesting things our student could have done in his paper. He could have argued that B doesn't really follow from A, after all. Or he could have presented reasons for thinking that A is marketing false. Or he could have argued that assuming A is an illegitimate move to make in a debate about whether B is true. Or something else of that sort. These would be more interesting and satisfying ways of nursing course engaging with Philosopher X's view. Responding to to great essay comments from me or your TA.

Your rewrites should try to go beyond the specific errors and problems we've indicated. If you got below an A-, then your draft was generally difficult to read, it was difficult to see what your argument was and what the structure of course work your paper was supposed to be, and so on. You can only correct these sorts of failings by rewriting your paper from scratch. (Start with a new, empty window in your word processor.) Use your draft and the comments you received on it to construct a new outline, and in pharmacutical marketing, write from that. Keep in mind that when I or your TA grade a rewrite, we may sometimes notice weaknesses in unchanged parts of your paper that we missed the first time around. Or perhaps those weaknesses will have affected our overall impression of the paper, and we just didn't offer any specific recommendation about fixing them. So this is course work another reason you should try to improve the whole paper , not just the passages we comment on. It is possible to improve a paper without improving it enough to raise it to the next grade level.

Sometimes that happens. Hilfe Bachelorarbeit! But I hope you'll all do better than that. Most often, you won't have the opportunity to rewrite your papers after they've been graded. So you need to teach yourself to write a draft, scrutinize the nursing course, draft, and revise and rewrite your paper before turning it in to writing an expository about a change in me be graded. Naturally, I owe a huge debt to the friends and professors who helped me learn how to write philosophy.

I'm sure they had a hard time of it. If you're a teacher and course work, you think your own students would find this web site useful, you are free to point them here (or to distribute printed copies). It's all in the public good.

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